Lead Follow-Up System
4x conversion rate
We built an AI follow-up system that cut lead response time from 47 hours to 5 minutes — recovering deals worth ~36,500 THB each that were being lost to slow follow-up.
Outcomes
01
Average lead response time dropped from 47 hours to under 5 minutes.
02
Conversion rate from lead to booked meeting quadrupled. 78% of Thai buyers go with whoever replies first.
03
System runs 24/7 including nights and weekends — no gaps, no sick days, no holidays missed.
04
One recovered consulting lead (~36,500 THB expected value) pays for 4 months of the system.
Challenge
The sales team was managing leads across email, LINE, and a CRM nobody kept updated. Average first response time: 47 hours. In Thailand, 78% of B2B buyers purchase from whoever responds first, regardless of price. Every slow response was handing a consulting deal worth 150,000-500,000 THB to a competitor. The expected value of each missed warm lead was roughly 36,500 THB. The firm considered hiring a dedicated BD person at 52,000 THB per month plus transport allowance — but that still would not solve the overnight and weekend gaps.
Solution
We connected their CRM and LINE OA to an AI system that scans every active conversation, understands where each lead is in the pipeline, and generates a personalized follow-up within 5 minutes of any inbound message. The AI reads the full conversation history so responses are contextual, not generic templates. A morning summary shows the team exactly what happened overnight. Every follow-up is logged back into the CRM automatically. The system runs 24/7 — nights, weekends, holidays. No sick days, no gaps. It replaced a hire they were about to make at 52,000 THB per month and covers the hours a human never could.
