Content Generation Pipeline
98% cost reduction
We automated an e-commerce brand's entire content production — 500 on-brand assets in under a minute, freeing their designer for campaign strategy.
Outcomes
01
500 on-brand product cards and social assets generated in under 1 minute.
02
Freed a full-time designer from repetitive production work. Reassigned to brand strategy and campaigns.
03
New products go from catalog to social post in seconds. Previously took 2-4 hours per card.
04
Every asset follows brand guidelines automatically. The designer was reassigned to campaign strategy.
Challenge
A junior designer at 30,000 THB per month was producing 60-90 assets — product cards and social posts — one at a time in Canva. A single product card took 30 minutes to 1.5 hours. A batch of 50 cards for a promotion took two full working days. Thai freelancers on Fastwork charge 500-850 THB per card, so outsourcing 50 cards would cost 25,000-42,500 THB. Social media agencies charge 15,000-25,000 THB per month for the same volume. When seasonal campaigns hit, the designer became the bottleneck. The alternative was hiring a second designer at another 30,000 THB per month.
Solution
We connected their product catalog directly to an automated template pipeline. Each row in the catalog feeds into brand-locked templates that auto-generate product cards, social posts, and promotional assets. The output writes image URLs back to the catalog and can auto-post to social channels. New products are live across all channels within minutes of being added to the catalog. The team controls templates — the system does everything else. The designer was reassigned to campaign strategy and brand work — the kind of creative thinking that actually needs a human. The repetitive production that used to eat their entire week now takes under a minute.
